The North Face APAC team has asked us to re-imagine their seeding packaging, incorporating sustainability while maintaining a strong visual impact for their influencers.
_Flexible & Versatile _Strong Eco Statement _Exploration Related

Inspired by the design details and functionality of an expedition toolbox, this direction utilizes a sugarcane pulp molding process to create the TNF seeding 'toolbox.'
Sugarcane is a renewable material, and it is 100% compostable. As it breaks down, it enriches the soil with nutrients.
This flexible packaging system utilizes only one mold, making it cost-effective, to produce boxes that can be stacked to create various packaging sizes.
The boxes can be reused for home storage after unboxing, making them both reusable and 100% compostable.

Thank You.

Creative & Design: Half A Rabbit Design
Art Director: Queenie Yehenala
Photography: Hu Sen Sen Photography

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