lululemon Holiday Season PR Kit
For the coming holiday season, Lululemon invites its audience to ‘Open the moment’. The seeding kit design centres around the moment of opening, incorporating surprise elements, such as hidden messages and AR experience to make that moment memorable. The goal is to evoke joy, fun, and togetherness that define the holiday spirit.
Custom cardboard box (laminated with texture paper) with a bold, oversized tear strip to heighten the gifting and opening moment. A hidden message is revealed beneath the tear strip.
The paper/card will be printed in the holiday red, then embossed with a textured pattern for a premium finish.
Adding a holiday cracker within the gift box provides a playful and surprising touch, reinforcing the holiday atmosphere.
PR message card as a postcard, the envelope & paper clip as tactile elements from the campaign, adding the festive touch.
Credits
Client: lululemon APAC
Client: lululemon APAC
Design Agency: Half A Rabbit Pty Ltd
Art Director: Daniel
Design & Concept: Queenie Yehenala
Design & Concept: Queenie Yehenala
