'FREEDOM OF MOTION'
Nike Retail Installation
Nike Retail Installation
Inspired by Nike Free Run+'s innovations, Flexibility, Breathability & Lightweight.
The concept 'FREEDOM OF MOTION' was introduced into the China market. This retail installation was design to elevate the product benefits into an emotional level.
It has been named the "Best of the Best" 2012 marketing executions that happened around the globe in NIKE.
The concept 'FREEDOM OF MOTION' was introduced into the China market. This retail installation was design to elevate the product benefits into an emotional level.
It has been named the "Best of the Best" 2012 marketing executions that happened around the globe in NIKE.
Project video
Behind the scene snap shots
Retail Executions
The installation attracted a huge amount of traffic and created a buzz on social media ' Sina Wei Bo'.
Kinetic Sculpture motion design inspiration from the sculpture artwork of Anthony Howe.
Engineering by Bring Idea Design
Video by Xiao Dou
Concept & Design: Queenie Yehenala
Video by Xiao Dou
Concept & Design: Queenie Yehenala
