lululemon Golf 2025 PR Seeding Kit
Designed for golfers who bring their A-game, this seeding kit includes a premium golf accessory kit alongside Lululemon Golf essentials—everything needed to hit the course with confidence. Elevate your game with no limits, no excuses, and no holding back.
The design direction offers a modern interpretation of a classic country club trunk, combining campaign’s minimal design with bold typography.
The seeding box is elevated with premium details such as sport-inspired straps and embossed leather-texture paper, enhancing its refined aesthetic.
The Unboxing Experience
The unboxing experience is designed to feel like an exclusive invitation to an elite golf community.
An inviting message "Feel nothing but freedom in golf designed for unrestricted movement" on the tear strip to build anticipation before opening.
When opened, it reveals the campaign tagline alongside a premium golf accessory gift box. Crafted from embossed leather-texture paper and custom colour corrugated cardboard, the box seamlessly complements the elegant leather accessories inside, enhancing the sophisticated unboxing experience.
After lifting the Golf Accessory Gift Box, a message on the insert tray invites the recipient to pull it up and uncover additional surprises hidden beneath.
The bottom compartment of the seeding kit houses Lululemon’s premium seeding products, thoughtfully placed for a seamless unboxing experience.
The PR message cards in 4 languages, are crafted to resemble an exclusive golf club membership invitation.
Kit Components:
01 SEEDING BOX
A sustainable cardboard box that encapsulates the campaign message while housing all kit components.
02 GOLF ACCESSORY KIT
A collection of custom accessory to equip golf enthusiasts with style and confidence on the course.
03 PR SEEDING CARD
A message card that features campaign lockups, digital hashtags, and hand written notes engage influencers.
04 LULULEMON SEEDING PRODUCTS
Golf-inspired activewear designed for peak performance, seamlessly blending function and style.
Credits:
Client: lululemon APAC
Design Agency: Half A Rabbit Pty Ltd
Concept & Design: Queenie Yehenala
Production: Tian Tu Packaging Co
